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SWAT Team

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Profiletype: Indie Artist
Template: default
Gender: Female
Birthday: 26/06/1974
Hometown: Winder, GA
About me: My name is Gina Schultz and the Lord blessed me with a ministry in July 2009. It is called Songs, Writings and Testimonies: SWAT Team - Breaking Through Strongholds. I book Christian artists, writers and speakers. It is such a blessing and the people are awesome.
Most of our testimonies are about Christ breaking through our strongholds and we each have a great testimony through Christ to share and reach out to others whether by song, writing or speaking.
God is amazing. I have wanted to be in a ministry for awhile, but thought more along the lines of women's ministy, evangelism or pro-life. But little did I know God was preparing me along the way with banking and sales experience, helping my friend Jennifer with research and setting up book signings and booking for a local radio show host. While booking for the Dottie Coffman Show, I came into contact with a wonderful woman who has a Christian production agency. As we talked, we discussed booking and she agreed to mentor me and Songs, Writings and Testimonies was birthed. What an awesome beginning to this journey God has placed me in! He never ceases to amaze me and I am humbled with love and gratitude.

As to how I operate as a booking agent, I use the skills God blessed me with in the banking and sales fields. I work with each client as a team where input is valued and appreciated. We are a Christ-centered team with different skills. While the artist, writer and/or speaker focuses on their God-given gift, which is the creative side of things, I focus on the promotion and selling which must be done. This is a process. I get to know each of my clients, their music, their testimony and their love for our Lord. This thorough engagement allows me to write and call people and have them feel and know that I am a team with my clients and am well-versed in their music, writings, speaking subjects, testimony, personality and career. One cannot just send out mass emails to every church about a "great Christian artist, writer or speaker"; a target audience must be chosen and a strategy/tactic must be in place Otherwise, it would be like selling tickets for a cruise ship with attached pictures that they can read on their own. If the people I contact don't feel my passion, knowledge and love for those I represent, why would they be interested? I would just be a "product pusher" in banking lingo. That would be a setup for disaster. I like to give them as much detail about my client and his/her ministry and then give them the websites for reference or any other information, not the other way around. It all goes back to the basics of sales - selling benefits rather than features.
Communication with my clients is vital. We are a team and conflict cannot exist if communication is always there. We work together to advance the Kingdom of God and spread the Gospel and all else is secondary in this venture. My clients can continue to let the creativity flow mightily through him/her from God and I will do the legwork, with his/her input always being important and vital.
This is a Christ-centered venture and the cost is very feasible. There are no agency sign-on fees and no contract. We are to let our “yes be yes” and our “no be no”.